HUNGRY FOR SOCIAL MEDIA GROWTH?

THE SOCIAL SANDWICH HAS THE SECRET SAUCE

party shirts optional

YEARS
EXPERIENCE

12+

FORMER CHANNEL 10
SOCIAL MEDIA LEAD

channel 10 logo

WORKSHOPS DELIVERED

50+

COACHING SESSIONS COMPLETED

300+

are you…

A BUSINESS OWNER?

Watching your competitors crush it on socials while you're still watching "how to go viral" reels at midnight?

Mate. Put the phone down - there's a better way.

LEADING A TEAM?

If your social media stats were a cricket score, you'd be all out for a duck.

Let’s turn those crickets into comments (and make the boss think you're a genius).

SHOW DON'T TELL · INSPIRE, EDUCATE, ENTERTAIN · PEOPLE BUY FROMPEOPLE · SHOW DON'T TELL · INSPIRE, EDUCATE, ENTERTAIN · PEOPLE BUY FROM PEOPLE · SHOW DON'T TELL · INSPIRE, EDUCATE, ENTERTAIN · PEOPLE BUY FROM PEOPLE · SHOW DON'T TELL · INSPIRE, EDUCATE, ENTERTAIN · PEOPLE BUY FROM PEOPLE · SHOW DON'T TELL · INSPIRE, EDUCATE, ENTERTAIN · PEOPLE BUY FROM PEOPLE ·

Former keeper of Survivor's social media secrets at Channel 10 (and yes, that show is just as dramatic behind the scenes).

Now I'm on a mission to prove that engaging social media is less about perfect strategies and more about perfectly timed party shirt appearances.

Want to hear how I went from reality TV to your next social media mentor?

Hey! I’m Edwin

Edwin Smith, Australian Social Media Expert

BRANDS I’VE WORKED WITH

SUCCESS SNAPSHOT

Edwin Smith, Australian Social Media Expert interviewing audience member at a workshop

SKY RACING

WORKSHOP WIN

“Edwin delivered a fantastic Social Media workshop. The session was very informative, providing valuable insights into effective online communication strategies.

He covered a variety of topics, including social media platform best practices, content creation, and audience engagement techniques.

Edwin's relaxed and engaging presentation style effectively conveyed key information clearly and concisely... and with a touch of humour.”

Olivia, HIA

ABSOLUTE PLEASURE

"Working with Edwin was an absolute pleasure. He was incredibly responsive, easy to work with, and truly nailed the presentation. The content was perfectly tailored to our members’ needs, making it engaging, relevant, and impactful. We couldn’t have asked for a better experience!"

Edwin Smith, Australian Social Media Expert

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...trust me

Sign up to The Club Sandwich for social media tips that don't suck. Think less 'synergise your engagement metrics' and more 'here's why your Reels are flopping'

Edwin Smith, Australian Social Media Expert
Edwin Smith, Australian Social Media Expert at the Social Sandwich stands outside wearing sunglasses and a party shirt and holding a cup of coffee.

YOUR SOCIAL

MEDIA’S NOT GOING

TO FIX ITSELF

Get in touch and let's turn those 'what should I post' content dilemmas into 'holy sh*t, who runs their social media?' results