Hey, I’m Edwin
Been in social since 2011, which is like a century in social media years. My first job out of uni gave me the reins to their Facebook page and later on I spent 5 years making content go viral for Channel 10's biggest shows - think Survivor, Bachelor, and I'm A Celeb.
Now I help businesses crack the code between "just posting stuff" and "holy shit, this is actually working" on social.
Bringing the same energy to your strategy as I do to my party shirt collection (and yes, they make an appearance in every workshop).
Here’s what I’ve learned along the way
→ Social media's gotten complicated, but it doesn't have to be
→ Most businesses aren't failing at social, they're just overcomplicating it
→ The same principles that made TV shows go viral work for businesses too
→ No one has time to waste on strategies that don't deliver results
Here’s what I bring to the table…
→ TV-tested content strategies (turns out what works for The Bachelor works for business too)
→ Experience across the lot - from coastal businesses to ASX-listed companies
→ No time wasted on theory - just practical stuff you can actually use
→ Workshops and training that won't put your team to sleep
Plus I've helped hundreds of businesses through the NSW Business Connect program. Meaning I've probably tackled whatever social media's throwing at you right now."
THE PROOF IS IN THE PUDDING
the proof is in the pudding
FANTASTIC RESULTS
HOUSING INDUSTRY ASSOCIATION
Edwin’s expert knowledge of creating engaging content was second to none. His approach to putting audiences first and building digital communities really changed how we think about social media at HIA. Not only did we achieve fantastic results, but we also had a lot of fun along the way. Edwin's honest, down-to-earth nature, great sense of humour, and excellent taste in music made him a joy to work with.
I highly recommend him to anyone looking to elevate their social media content or strategy.
50% FOLLOWER INCREASE!
FABBRIS SMALLGOODS
My initial problem was overcoming my fear of posting on social media for our business. Edwin immediately gave me the confidence I needed to get going.
We have grown our followers by 50% in the last 4 months.
I highly recommend the 1:1 coaching sessions as they are completely tailored to what I need to focus on and what Edwin assesses that our business socials may need. He is such a positive person with great energy. I feel so motivated after these sessions.
What I Offer
-
Perfect if you want to nail your social strategy and get personalised feedback.
-
Transform your whole team into social media legends (party shirts optional).
-
From Reality TV to Real Results
Sure, I spent a few years hanging out on some of Australia's biggest TV shows (no biggie, just a casual Bachelor season or three). But what really gets me excited? Teaching legends like you how to nail your social media without needing a TV-sized budget.
YOUR INBOX NEEDS BETTER CONTENT
Sign up to The Club Sandwich for social media tips that don't suck. Think less 'synergise your engagement metrics' and more 'here's why your Reels are flopping'
