Welcome to The Social Sandwich

Hey there! I'm Edwin, Head Honcho here at the Sandwich.

I've been working in social media for over a decade, which is like a century in social media years. My first job out of uni gave me the reins to their Facebook page, and the rest is history. I even suggested starting an Instagram page when it was still considered an 'up and coming platform' - now they can't get enough of it!

I spent 5 years working at Channel 10, managing the social media for some of Australia's biggest shows. Yes, I'm talking about Australian Survivor, I'm A Celebrity Get Me Out Of Here, and 10 Sport. You may have heard of them? No big deal.

Now I'm using all the lessons I learned during my time there to help businesses like yours make the most out of their organic social media content. I work directly with Facebook, Instagram, TikTok, Snapchat, and Twitter (X), and spend my spare time listening and reading about the latest updates and trends. So yeah, you could say I know a thing or two about social media. 

I also delivered a keynote for State of Social '23, a conference featuring the best social media and marketers in Australia. 

So if you want to expand your business on social media, you've come to the right place. Just don't forget to tag me when you start kicking goals, okay?