Skip the marketing fluff
Nail the social media stuff.
All Sandwichers know my fave saying - show, don't tell.
After five years creating content at Channel 10, I learned that social media isn't just a marketing tool - it's about creating content people actually want to watch.
Now I'm helping businesses across Australia do exactly that.
YEARS
EXPERIENCE
12+
FORMER CHANNEL 10
SOCIAL MEDIA LEAD
WORKSHOPS DELIVERED
50+
COACHING SESSIONS COMPLETED
300+
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Custom social media coaching to grow your business. Get practical strategies and content ideas tailored to your goals. From A$99.
Need a custom game plan for your socials? Let's chat about your goals, audit what's working, and map out content that'll have your audience coming back for seconds. Whether you need help with content creation, platform picking, or just figuring out where to start - I've got your back.
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Transform your team into social media pros. Perfect for businesses wanting to build their content skills together. Quote available on request
Transform your team into content creators from anywhere in Australia. These sessions cover everything from Reels basics to advanced strategy, all delivered with practical tips you can implement straight away. Because if you haven't posted a Reel yet... well, we need to fix that.
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Energetic keynotes and workshops drawing from my Channel 10 experience. Ideal for conferences and company training days.
Looking for someone to fire up your next event? Drawing from my Channel 10 days and years in the trenches of social media, I deliver engaging talks that actually stick. Perfect for conferences, corporate events, or team training days. No death by PowerPoint here - just practical insights served in a party shirt.
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Get a thorough review of your social media presence with clear, actionable steps to drive higher engagement, reach + sales.
Want to know exactly where your social media stands? My audits give you the full picture - what's working, what's not, and most importantly, what to do about it. Think of it as a health check for your socials, minus the weird rubber gloves.
Don't just take my word for it - here's what happens when you combine solid strategy with scroll-stopping content:
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Edwin went through the technical aspects, posting structure, analytics, and updates of Instagram algorithm. He gave me a clear direction and understanding of what I needed to do to get noticed in the marketplace. I would highly recommend his services.
- Kym, Surfers Delight Beach House
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Edwin tries stuff. He steps out of the norm and makes sure that he is pushing the boundaries whilst at the same time approaches any project with calm, clear strategy. A delight to work with and makes sure he produces results. Highly recommend.
- Rebecca Hunt, General Manager Marketing, HIA
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Edwin presented a fantastic and engaging presentation to the Player Agents, with really useful insights to help understand and drive online content for players. He provided easy to understand tips and advice, and sharing specific details. Greatly appreciated by all, highly recommended.
- Jess, AFL Players Association
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12+ years in social media, including 4.5 years at Channel 10. I've seen what works (and plenty that doesn't) across every platform and industry you can think of.
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Coaching sessions start at $99/hour. For workshops and presentations, let's chat about what you need and I'll put together a package that works for your budget.
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Just come ready for a chat! Though if you want to get the most out of our time, having your social media handles handy and a rough idea of your goals is always helpful.
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Absolutely! I work with businesses all over Australia both in person (I love to travel!) and through virtual coaching and workshops.
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My sessions do book out (what can I say, I'm fairly popular). But for Coaching Sessions, I'll try find time for our session within 2-3 weeks. If you're after a bigger project, that may take longer. But I'm a nimble one-man team, so I can move pretty fast!
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My screentime will tell you that Instagram is where I spend most of my day (is 2 hours a day bad?!), so that's where I focus most of my attention. Plus, Instagram is the best place for most businesses to be right now. I'm also experienced in Facebook, Meta Ads, TikTok, LinkedIn and even Twitter (X).
FAQS
All good, pal. In the meantime, sign up to The Club Sandwich for social media tips that don't suck. Think less 'synergise your engagement metrics' and more 'here's why your Reels are flopping'
