From Struggling Side Hustle to Full Time Job

Here’s how my business went from struggling side hustle with 500 followers to a full time job where I’m booked out weeks in advance, with almost 4k highly engaged followers…

Back in 2021, I started talking about Instagram has changed. About how audiences want real and authentic content from real people.

Guess what? It’s still true!

Here’s one post I made back in 2021 about authentic content:

So I took my own advice and changed my approach to Instagram.

I started including my face in every post. I started talking to camera (even if it felt awkward af).

Once I started, my engagement sky rocketed and I haven’t looked back (until right now, I guess, where I’m technically looking back).

I’ve helped hundreds of business make the transition from “old” Instagram (perfect and pretty) to “new” Instagra (raw and authentic), just like I did.

My goal in 2025 is to help you move into the new Instagram, so you’ll actually succeed, when so many fail.

In 2025, let’s keep things simple: don’t aim for perfect. Aim for published.